We all know that Google is the king of search and tracking of web content, along with a smorgasbord of other tools.

Did you know you can even use Google to keep track of your own business on the web? Let Google tell you what it knows about you and your business, as soon as it finds out!

"Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic."

You set up alerts based on your desired search keywords, the same way you would search on google.com. As soon as Google finds something new relevant to that keyword, it will email you of its findings. Or, you can choose to have daily or weekly alerts too. You can even choose to receive notices as a feed for your RSS reader, instead of email.

How handy! Now you'll always be the know whenever someone gives you some cred or rats on your back. Use it to keep track of happenings, specific news topics, shopaholism—so many uses. What was the world like without Google?

Just go here to get started: http://www.google.com/alerts