Whoa! Sally Ride for Louis Vuitton
Tuesday, July 21, 2009
So I was just pondering what to talk about next here, when E came out of the pooper and showed me the back cover of Condé Nast Traveler magazine's July 09 issue. I gasped in amusement to see the most unexpected of relationships displayed in gorgeous Annie Leibovitz photography on shiny cover paper—my former boss, Sally Ride, and Louis Vuitton. In an AD. Together.
Say what? Let's double check the wording... No, I'm not seeing things. It truly is Sally Ride, and those truly are LV bags. And Buzz Aldrin and Jim Lovell too from Apollo 11 and 13, respectively.
Photo Credit: LOUIS VUITTON/ANNIE LEIBOVITZ
It's part of Louis Vuitton's Core Values Campaign, with this particular 'value' commemorating the 40th anniversary of the moon landing. Check out some videos and really stunning photography of the astronauts chatting in the middle of the California dessert at Louis Vuitton Journeys. The motto is "Some Journeys Change Mankind Forever".
Whether or not I'm a fan of LV, this is a pretty impressive campaign that brings together some rather unexpected elements—astronauts (very smart people) and expensive handbags (often bought by less smart people).
Sometimes I still think about what an opportunity it was to have worked for this woman for her company, Sally Ride Science. I mean, she's only the first American woman in space, and like, I only worked there for like, five years [/sarcasm]. Do check the company out if you have kids and you want to keep them interested in math and science. They have great programs and really fun science festivals all over the US of A!
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